This month, however, make an exception. You'll notice that it comes with a letter, in colourful blue and green, with "We've Frozen Your Price" bannered across it, assuring you that "you can enjoy peace of mind for the next 12 months".99% of people won't read the letter, or might skim it to get the gist of it, then forget all about it. However, it has a very nasty sting.
The upshot of it is thus. At the moment, you can choose from six "mixes" of channels, loosely grouped into category. You pay £19.50 for the first mix, then another £1 for each extra one you wish to add, up to a total of £25.50 for all six.
Sky are rejigging the packages, so that from now on there will only be two packages - "Entertainment", costing £20 a month, and "Entertainment Extra" at £25 a month. The first of these two contains not many channels at all - in fact many of the channels can be picked up for nothing on Freeview. Anyone wanting music channels (except MTV), or any kids' channels, things like Nat Geo, Bio, Discovery, or even Sky News will need to pay the whole £25.
In fact, channels like 4Music, Yesterday, and even Sky News are completely free on Freeview, but not available on the new £20 package.
Personally, I subscribe to the Variety and Music mixes for £20.50 a month. I'm not interested in documentaries, kids, style and culture, or news and events. But I have two choices this time next year. I can pay an extra £4.50 a month to keep the channels I have now, or I can save 50p and lose nearly half of the channels I currently pay for.
Sky are saying that you'll get "more channels" for your current price, which is true for the next 12 months, due to them putting you on the new Entertainment Extra package for the same price as you're currently paying - however they're banking on you forgetting in a years' time, and not noticing that your bills have risen by up to £5.50 a month when your "price freeze" ends. Of course, they legally have to give you 30 days notice of any changes, which they will have done by informing you now, so they won't need to inform you again when it actually rises.
It's also worth noting, of course, that Sky raised line rental to their landline customers by £1 a month earlier this year, and most TV subscriptions and the HD pack by around 50p each at the beginning of this year.
So beware. Indeed, enjoy the extra channels that you'll be getting for now. But put in your diary for a year's time to check out the options available to you, such as Freeview, TalkTalk TV, or Virgin Media if you're in a cabled area - because if you're not canny about it by auditing what channels you actually use, you could end up £60 a year worse off by paying for stuff you never watch.
If you've got any thoughts on this, please do comment below.
